Get ready for a Christmas experience like no other, as Lidl’s iconic Freeway cola truck embarks on its first-ever nationwide tour, transforming this festive season into an unforgettable journey filled with gifts, surprises, and a touch of holiday magic. Designed as a 15-tonne, 20-metre-long, cylindrical truck wrapped in the recognizable Freeway cola label, this one-of-a-kind vehicle will be spreading holiday cheer from 14th November to 1st December. Among its nine stops across the UK, Hull will welcome this exciting pop-up wonderland on 17th November.
The Freeway Truck: A Christmas Adventure on Wheels
Lidl has taken its fan-favourite Freeway cola and set it on the literal freeway, turning this fizzy favourite into a larger-than-life Christmas icon! With a striking Freeway label and life-like pull-ring back hatch, this truck is impossible to miss. Packed with over 2,000 gift boxes filled with Lidl’s famed Middle Aisle surprises, and a chance to win a Golden Ticket (1 in every 10 boxes), the Freeway truck is designed to bring the joy of giving directly to the communities it visits.
A Pop-Up Winter Wonderland in Hull
When the truck arrives in Hull, it will set up a magical pop-up wonderland, offering everything you need to kick off the holiday season. Be among the first to visit, and you could walk away with one of the exclusive Middle Aisle present boxes. Inside each box are delightful gifts, with the lucky Golden Ticket winners receiving a free festive food shop at Lidl—perfect for easing the Christmas food budget!
As you wander through the festive setup, indulge in Lidl’s seasonal treats. The pop-up will feature a range of tasty samples, from Snowmallows and festive biscuits to exclusive holiday snacks. And for an extra surprise, step inside a life-sized present box, ring the bell, and enjoy a spontaneous holiday treat to keep your spirits high.
Granting Christmas Wishes in Real Life
In keeping with the spirit of its new Christmas advert, Lidl is offering visitors a chance to make their holiday dreams come true. At each stop, including Hull, visitors can submit a Christmas wish for themselves or their family. Lidl will then choose several wishes to grant, bringing a little extra holiday magic to dreams both big and small.
Directed by Oscar-winning filmmaker Tom Hooper, Lidl’s latest Christmas advert introduces “Nick,” a friendly character who brings the Freeway truck to life and takes it on a journey across Great Britain. The advert highlights the simple joy of giving and sharing during the holiday season, and Lidl is bringing this message into the real world with the Freeway tour.
When and Where to Catch the Freeway Truck
Make sure to mark 17th November on your calendar for the Hull stop! The truck will be stationed from 12 pm to 6 pm, offering a full afternoon of festive fun, treats, and surprises. Here’s the full tour schedule:
- 14th November – Dundee
- 16th November – Harrogate
- 17th November – Hull
- 21st November – Nottingham
- 23rd November – Wolverhampton
- 24th November – Wrexham
- 28th November – Luton
- 30th November – Bournemouth
- 1st December – Southampton
For more details on the Freeway truck’s journey, check the latest updates at www.lidl.co.uk/freeway_tour.
Join the Festivities and Make This Christmas Magical with Lidl
Lidl’s Freeway truck isn’t just a festive spectacle; it’s a chance to connect with the community, share in the joy of the season, and make lasting memories. From giveaways and Christmas wishes to delicious treats and a heartwarming holiday spirit, this unique tour has something for everyone.
Hull’s stop promises to be a highlight of the season, so don’t miss your chance to be part of the magic. Grab your family, bring your holiday spirit, and join Lidl in celebrating a Christmas that’s truly about giving back and creating memories.